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Why are new EVs designed to be so ugly? GMYT EP 95

What If | Infiniti Prototype 9 Racer

  

“It started as a simple thought: What if we found a car, down at the southern tip of Japan, buried deep in the barn, hidden from all eyes for 70 years? What if in this car we found the seed of passion planted during our first Japanese Grand Prix and the power and artistry of INFINITI today? What would this discovery look like?”
– Alfonso Albaisa, Senior Vice President, Global Design

HONG KONG – At the 2017 Pebble Beach Concours d’Elegance in California, INFINITI will unveil a heritage-inspired prototype vehicle that captures the ingenuity and adventure of early motorsports with the brand’s contemporary “Powerful Elegance” design language. The new prototype not only celebrates INFINITI’s passion for design, but also the great roots of the company’s pioneer spirit and innovation mindset.

This prototype has been developed through a journey back to the roots of our company, and back forward again with the fusion of advanced EV technology and the hands and hearts of hundreds of craftsmen.

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